Posted on August 9, 2012
Bend it, break it, bin it.
— Palmer + Pawel
“Take one rule that you strongly believe or have been made to believe is essential in making a good photograph and bend it, break it, or even discard it completely. How many different ways / methods can you use to break the same rule? The key here is to experiment. To play around.
We are very ideas based and believe our best shoots are all born out of a good, solid idea. In order to get the most out of the idea, we believe research of the subject is essential. At which point we can fuse it all together through planning.
However, none of the above would matter if it weren’t for the very simple act of experimentation.”